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    • Signage
      • Project 1 - LGH
      • Project 2 - Sturdy
      • Project 3 - Tim Hortons
      • Project 4 - IAIA
      • Project 5 - Brooksby
      • Project 6 - Balsam Place
      • Project 7 - Heywood
      • Drawings + Plans
    • Design Portfolio
      • NE-W4K Ride for the Cure
      • Royal Bees & Honey
      • Port City Events
      • Aunt Betty's Leadership
      • Logos
    • Olde Tyme Signs
    • Contact
  • Home
  • About
  • Services
  • Olde Tyme Signs
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Lori Elwell Design

Balsam Place - Tewksbury, MA

Balsam Place is a luxury apartment community designed to accomodate an active, upscale lifestyle. Thoughtfully designed, the spacious homes complement the unique natural beauty of the surroundings. The community features a clubhouse, fitness center, yogo studio, pool and a dog park.  


Partnering with Equity Alliance LLC, we were invited to design and install a sign program that enhanced the neighborhood and interior spaces. Our objective was to create signage that was affordable yet looked high-end,  mimicked the architectural building features and kept the integrity of the brand. Taking cues from the existing main identification sign, building materials and brand elements, we developed a theme utilizing diamond accents, oval shapes and an earthy color palette.


Photo Credits: Smart Sign Systems, Inc.  - Main Identification sign by others.

RESIDENTIAL

Sign Company: Smart Sign Systems. Inc.

Designer: Lori Elwell  


Exterior Signage: Site Identification, Wayfinding Directionals & Parking Signs, Clubhouse, Pool and Dog Park Identification and Disclosure/Rules


Interior Signage: ADA Compliant, Apartment & Standard Room Identification, Wayfinding Directionals


Services Offeered:
Planning & Wayfinding

Message Schedule Development

Sign Standards Development (Interior & Exterior)
Project Management


Copyright © 2021 Lori Elwell Design - All Rights Reserved